LAB - Speaking your clients’ language
We use a scientific approach to analyse language, culture and behaviour of potential and existing clients to gain greater response rates.
Using language, motivation and behaviour profiles enables you to understand an individual or organisation's strategies.
When the gaps in culture are understood you can customise and contextualise your communication in selling and managing your marketing communications.
By respecting people at a deep level you can improve rapport and responsiveness to how they process information and make decisions, trigger motivation and even change their minds.
Your communications will attract potential customers that match those preferences; therefore it is imperative that whatever message you portray, it matches that of the customers you are trying to attract.