Companies are accruing unnecessarily high costs within their supply chains because different departments do not communicate across functions, says Tony Leach, Solutions Director at Virtualized Logistics, a new consultancy set up by logistics specialists SBS Worldwide.
“Each department is so focused on its own activity and targets that it does not consider the impact of their actions or policies on the rest of the company can have further up or down the supply chain,” Mr Leach explains. “Some are obvious. The purchasing department bulk-buying to achieve lower unit costs causes chaos for the warehouse manager who is tasked with reducing inventory.
“But others are more subtle. For instance, a change of packaging – for cost, point of sale or environmental reasons – has been known to force wholesale alterations in container utilisation and/or cost of last leg distribution.”
He cites another example where the purchasing team had described a product in a certain way which the import department then used when selecting a commodity for Customs classification declarations. This resulted in the company paying higher than needed excise duties, because another suitable category was not chosen instead.
Virtualized Logistics is dedicated to assisting its clients build effective supply chains to achieve high performance from strategy development through to implementation. It gets under the skin of business and re-engineers the supply chain around the business case, making staff more productive, increasing efficiencies across the business and enabling organisations to seize opportunities as they arise,” says Mr Leach.
“It’s all about communication. You can have the best software in the world to create the most cost-effective supply chain, but it needs all the relevant information, in order to achieve maximum benefit.
“We must apply business specific visibility tools that people benefit from as part of the daily operation. If you can’t pull the data into the planning tools with integrity so that people trust the data and know that it’s current, they are not going to use that planning tool.”
Mr Leach, as you might expect, advocates the use of advisors such as Virtualized Logistics to conduct a Supply Chain Health Check. “An independent expert, with no preconceived ideas and no particular loyalties to one department or another, can make a huge difference in a relatively short time.”
Mr Leach and Tyrone Omidi, Technical Director, have already been instrumental in designing an enterprise supply chain software solution for their associate company SBS Worldwide. This has recently been launched in the book publishing industry, after in-depth consultation with publishers worldwide. One publisher is set to save $400,000 on shipping costs this year (see separate case study for Wolters Kluwer).
Steve Walker, Chairman of SBS Worldwide, says the process of developing the end-to-end supply chain software in close collaboration with the publishers revealed how important the consultative process was in developing the ultimate logistics solution – and how much value his staff’s expertise and knowledge brought to the process.
“We know that the supply chain can be used to give companies a competitive advantage and Virtualized Logistics is the ideal vehicle to help them do that. Then, where appropriate, the application of systems and the SBS operation can be brought in to deliver the solution,” he explains.
Initially, Virtualized Logistics will be targeting medium-sized companies, especially those sourcing from India or China. “We look at their whole business case, not just the logistics element but where they want their business to go, and align logistics with that,” explains Tony.
“We have been amazed by how many companies do not really know how much their logistics, or other processes, cost them. So, of course, they do not know where to start to create efficiencies. And, needless to say, we want to improve customer service at the same time.”
Unlike most other consultancies, Virtualized Logistics does not walk away once it had presented its results and recommendations. If requested, a tailored solution will be designed and SBS Worldwide will be introduced to implement and operate the logistics section of the total solution.
Steve Walker sums up: “We already have a proven record of delivering benefits to both our clients and their customers through this ‘holistic’ approach, so we are sure Virtualized Logistics will be in great demand for its consultation services.”
Picture Caption: (from left) Tyrone Omidi Technical Director, and Tony Leach Solutions Director, Virtualized Logistics.
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NOTES TO EDITORS:
About Virtualized Logistics
Virtualized Logistics (VL) is a leader in supply chain consulting, technology and software development. VL undertakes project management, implementation and compliance, and understands that every business has its own unique needs. VL offer services and products that are geared to a company’s size, culture and strategy. In this way, VL can help mid-sized and larger companies achieve a lasting competitive edge.
Virtualized Logistics is based in London with offices in the USA and Asia and are able to operate globally.
About SBS Worldwide
SBS Worldwide offers global freight forwarding and supply chain solutions to clients around the world. It has an established reputation for reliability, innovation and leading-edge solutions, helping to drive costs out of its customers' international supply chains. Virtualized Logistics is SBS’s consultancy division. SBS Worldwide is headquartered in the UK, has offices across the US and China and has partners throughout the world. SBS Worldwide was named Freight Forwarder of the Year at IFW’s Freight Industry Awards 2010 and won the BIFA Ocean Freight Award in the same year.
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22 July 2011